01 / Programming
Tri-Part Weekly Programming Calendar
The Lab & Boutique Social — three sessions per day with hard turnaround windows.
| Day | Morning · 08:00 – 10:00 | Afternoon · 12:00 – 14:00 | Evening · 18:00 – 00:00 |
|---|---|---|---|
| Monday | Wellness LiDAR-Reactive Meditation 25 guests @ £15 | Brand Workshop Creative Tech Showcase 40 guests @ £15 | Spoken Word & Poetry Grassroots Night 80 guests @ £10 |
| Tuesday | Wellness Sound Bath & Breathwork 25 guests @ £15 | STEAM Schools Primary Outreach 40 slots Subsidised/Free | Open Mic Emerging Artists Showcase 80 guests @ £10 |
| Wednesday | Wellness Ambient Flow Yoga 25 guests @ £15 | Brand Workshop Culinary Masterclass 40 guests @ £20 | Modern Dance Performance & Movement 100 guests @ £12 |
| Thursday | Wellness LiDAR-Reactive Meditation 25 guests @ £15 | Brand Workshop Multi-Sensory Design Talk 40 guests @ £15 | Live Bands Grassroots Showcase 130 guests @ £12 |
| Friday | Wellness Sound Bath & Breathwork 25 guests @ £15 | Brand Workshop Immersive AV Pop-up 50 guests @ £15 | DJ-Led Performance London Club Talent 175 guests @ £15 |
| Saturday | Wellness High-Energy Dynamic Flow 35 guests @ £18 | Brand Workshop Independent Maker Pop-up 60 guests @ £15 | DJ-Led Performance Headline Selector Night 175 guests @ £15 |
| Sunday | Wellness Restorative Sound Healing 30 guests @ £18 | Brand Workshop Zine/Poster Art Session 40 guests @ £15 | Jazz & Hip-Hop Live Jam Session 120 guests @ £12 |
Turnaround 10:00 – 12:00 — tech reset · spatial audio profile swap · LiDAR re-grid · clean · F&B transition
Turnaround 14:00 – 18:00 — tech reset · spatial audio profile swap · LiDAR re-grid · clean · F&B transition
Notice
Evening sessions comfortably handle up to 175 attendees on peak DJ-led nights within the 200 physical capacity limits of the room.
02 / Commercial
Brand Sponsorship & Traffic Projections
Annual footfall catchment routed across organic and brand-driven flows.
Diagram
Footfall Routing
[Total Annual Footfall Catchment: 1.82M]
│
├─► Organic Footfall (Estate & Passing): 1.45M (80%)
│
└─► PR, Marketing & Brand Driven: 370k (20%)- • Total Annual Venue Traffic ~1.82M across both phases — capturing ~5% of BPS 15M footfall via Arches Lane.
- • Organic Footfall 1,450,000 pa — local residents / Apple HQ.
- • PR & Brand Traffic 370,000 pa — high-intent for Aether & live shows.
Ballpark · combined sites
Sponsorship Revenue Target
£1,150,000pa
Anchor Sponsorships
£700k
Cultural Plug-ins
£450k
Breakdown
Anchor Sponsorships · £700k
| Summer Terrace / Opening Launch | £250,000 |
| Christmas / Winter Alpine Yard | £200,000 |
| Oktoberfest / Autumn Block | £130,000 |
| Spring / Easter Awakening | £120,000 |
Breakdown
Cultural Plug-ins · £450k
| Frieze London & London Design Festival Hubs | £150,000 |
| London Fashion Week / BFI Film Festival Afterparties | £150,000 |
| STEAM School & Community Programmes | £150,000 |
Definition panel
Corporate Rules · 14-Day Anchor Takeover
Fee scale
£90k – £140k
Flat space-rental, 14 days.
Budget framing
Experiential or Cultural Partnership Budgets — not standard media spend.
Takeover targets
Gallery: Aether luxury reveals.
The Lab: tech hardware/software developer clinics.
03 / Costs
Cost Benchmarks & Production Labor Matrix
Operating model placeholders and in-house production crew.
COGS Retail
45%
Model allocation placeholder
Artists / DJs / Performers
£16,000 / mo
Total allocation
Event Tech Support
£1,000 / wk
Agency line placeholder
Music Playlists
£500 / mo
Nick / Undercover Arts creative budget
Repairs & Maintenance
1.5% turnover
Cash buffer
Vinyl Concession (fixed)
£1,500 / mo
£18,000 pa base · Mezzanine
Labor matrix
In-House Production Crew
| Role | Type | Pay Rate | Shift / Scope |
|---|---|---|---|
| Head of Production & AV | Full-Time Salaried | £48,000 – £55,000 pa | System profiles, freelance scheduling, hardware SLAs, asset updates |
| Venue Programmer / Shift Stage Manager | Part-Time Shift Based | £16.50 – £19.00 / hr | 7-hour afternoon/closeout blocks 17:00–00:00 or 18:00–01:00 |
| Freelance Audio Engineers & System Techs | Shift Based | £350 – £450 Day · or £35/hr min | 6–8 hour live sound monitoring |